Why should web designers care about SEO? First of all, it's all about traffic generation for the website they're building. SEO plays an important part in getting organic traffic from search engines. Start learning about SEO if you want your clients to be happy.
Web design is not just about making beautiful sites. A professional and experienced web designer needs to take into account many things to make sure the end result is something both pleasing to look at, and at the same time, guarantees conversion rate, especially for e-commerce sites.
As it’s getting increasingly competitive to rank on Google, web design is becoming even more important than it used to be 10 years ago. Previously, you might have ranked if you had relevant content on a site that wasn’t so optimally designed, but today, there are so many sites competing on every market that companies and entrepreneurs need to give more attention to the site’s layout, ease of navigation and web design in general.
Web design for online promotions
To take online promotions as an example, nowadays it may not be enough to write one promotional article and publish it. Articles or landing pages involving promotions should be designed in such a way as to make them very visible and attractive on the site, with appropriate media and CTA (click-to-action) buttons. For instance, if you’re running casino promotions, then you’d want to have an area on the article where to place a Christmas-themed banner, and a layout that’s appropriate for displaying the various casino offers in a visually attractive manner.
Every little detail counts these days when it comes to SEO. If the web design is not optimal, or if it slows down the site speed, this can have serious repercussions on a site’s ranking. That’s why the number of specialized web design companies is growing, to help individuals and companies remain competitive on the net, where everyone is competing for the top spots in the search results!
Web design is not just about creating beautifully looking websites. In today's business environment, to survive, you need to take care of your organic ranking as well as your paid marketing campaigns. A web designer needs to pay attention to lots of factors if he wants to be successful.
Web design techniques are continually evolving, and if a website owner takes their eye off the ball even for a few months, they risk being left behind. That's why keeping up with the latest web design techniques is so important. Webmasters that don't do so risk falling foul of Google's Webmaster Guidelines. This can cause sites to drop down the Google rankings - meaning loss of traffic and prestige for the site. This collection of resources offers insight into website design that really works both for users and for the search engine robots that crawl every site on the internet.
